What: CHOC TOPS
Who: NAFA
Where: Attic Bar, Art House Hotel, 275 Pitt St, Sydney
When: Third Monday of the month (except December, January, and public holidays)
6.30 p.m. to 8.30 p.m.
Membership: $40 for a student. $60 Full Membership.
Contact: Tony Chu [Producer NAFA Productions]
0412 230 415
tony@nafa.net.au
Website: http://www.nafa.net.au/
Last monday night we had a fantastic Choc Top. The guest speaker was Rachel Lucas, the infamous guerilla filmmaker of Bondi Tsunami http://www.bonditsunami.com.au/
Rachel filled the evening with a rich chocca-full-content-discussion about the do's and don'ts of guerilla filmmaking!
She also had just gotten her new book on guerilla filmmaking hot off the press called "The rock n' Roll Guide to Guerilla Filmmaking".
Rachel really understands popular culture, she is a woman with her finger on the pulse of now and the master of bringing something old and making it new right now.
One of the keys she says to 'creating an intelligent destiny for you film before you begin' is tapping into subcultures. Taking something old, familiar and making it hot right now... She was creating digital content back before releasing or viewing a movie in the cinemas on DVD was unheard of! She was totally inspiring...
For me here's three great points that have really stuck in my head from the other night:
* Only make the ideas that are really really *Hot*.
If you are a young filmmaker just starting out (and you don't have a million
dollars to spend on shit shot marketing) Don't waste your time & money on
something that's going to die after the first 10 day release glow. Make a film
that is going to last - make a CULT CLASSIC...
* Take something old and familiar, that people already love and are into, and put it in a new context.
* Always write your own press!
Don't leave your word and mouth up to reviewers to tell you whether or not
your film is hot. You know it's hot, so write about it. But write about it smart
- write HUMAN INTEREST stories that people WANT to read about. And include great
pictures. Think about it - the editors will love you for thinking about it and
writing something that their target market will want to read. You provide them
with free content, you get to tap into subcultures that if they like what they
read, will *own* your film and tell everyone about it!
* Lastly, go DIGITAL CRAZY!
Dream up something worth going for & DISTRIBUTE it
through the NETThere is so much available to us, right now, as filmmakers, so
use the technology and free distribution that is possible to your advantage, do
something different, create digital content to be distributed on iPODs, mobiles,
portable computors & digital diaries...********Digital Dreaming, baby, yeah!*********
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